The challenge

Owned and managed by Dunes Investment and Global Services, the Dunes Center is located in the highbrow city center of the Federal Capital Territory (FCT), Abuja, and was officially opened in 2004.

It is home to a variety of services, gifts shops to high-end boutiques, a supermarket and pastry shop and several restaurants. It has continued to be the benchmark for unique products and services, attracting a daily throng of clientele, who come to savor an array of the exclusive products and services they offer.

Social Aim has been involved to implement a digital platform: Starting by providing with a fully functional and interactive website as well as a social media strategy and Facebook Engagement, through Brand Content, social media community management and Facebook ads.

Our approach

As for every client a unique Social Media strategy was developed to fit their needs, where Social Aim Digital Strategists, Creative and Brand Content Consultants work together to provide high quality content that will work to promote their business.
 

The Social Aim approach included:

• Defining a Social Media and content strategy
• Animating Dunes Center Facebook page and popularizing it to users that share interests similar to the services offered by the Center
• Performing Facebook ads to recruit affinity fans

The results

Results already seen as a result of the campaign include:

• A stronger online presence of the Center as a whole allowing more information to be readily available online
• Dramatic increases in the number of affinity fans
• Professional and appealing pages through high quality photographs, posts and brand content